5 Things You Need To Know In Social Media Reporting

5 Things You Need To Know In Social Media Reporting

Written on 10/12/2017
Gerald Ho



So you’ve decided to join the social media bandwagon? Great move! You’re one step closer to bringing your business to light. However, do you know whether you’re maximising social media to its full potential? To uncover the answer, you should do up a report of your strategy.

Today, I’ll cover 5 vital elements for your social media reporting.

1. Report A Story

Your reports should tell a story; You are piecing the data to form a coherent narrative. It could be a story of how your website was discovered, which ads worked, or why your well-thought content failed to meet expectations.

By telling a story, the 5Ws and 1H (who, what, when, where, why and how) will naturally guide you in seeking out the right questions for your report and addressing them.

2. Be Clear About Your Goals

As with any other story, you will need to set 'plot' – What are you reporting? I am sometimes guilty of skipping the objectives when reading a report, but its importance is the reason why it usually appears at the start.



Without setting clear objectives, you will not be able to look into the right areas, ask yourself the right questions, and come up with a decent analysis.

3. Know What Metrics To Measure

While many useful sites may tell you what metrics you should measure, you have to understand what that metric means for you. Is 'fan count' a representation of your market share, or only a vanity number? Most importantly, how do the metrics tie back to your business objectives?

4. Know Your Target Audience

Knowing your audience is an important skill every marketer should possess, and this trait of yours shouldn’t be taking a backseat while doing reporting. Knowing who is reading the report helps you to structure what needs to be highlighted, what needs addressing, and how you are looking to solve the issue.



Adopt an inverted pyramid style of writing by placing the crucial point first, followed by an explanation and other details.

5. Visuals Speaks A Thousand Words

Do you create pie charts to convey your message? Is the graph illustrating a point you want to address?



Illustrate contrasts, trajectories, or predictions with the help of visual aids. After all, we are all visual creatures, and a well-thought-out visual can help us understand better than text.

The art of creating a meaningful report is such that every sentence, image, graph serves to build a story you are trying to tell. Feel free to share your approaches by commenting below.

Originally posted on ThatContentGuy.


About Gerald Ho

A digital native, Gerald has more than seven years of Digital & Content Marketing experience, helping brands effectively reach out to their consumers in the digital space. Gerald heads That Content Guy, a platform that aims to advocate and inspire the progress of value-driven content marketing practices, which Gerald firmly believes is the way forward for brands and businesses.